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Omni-Channel
98% OPEN RATE

SMS marketing
for Shopify

+1 647 856 2470 DELIVERED
Your order #25951 is out for delivery — arriving before 8pm
Here's your checkout link, Sarah kovax.store/cart
98% open rate · read within minutes
Same number as your calls

98%

open rate

Same

number as your calls

Instant

delivery alerts

MMS

images supported

How an SMS actually gets sent

Every text ties back to the same number, the same order, the same customer record.

01

A trigger fires

A missed call, a dispatch event, or a campaign you send manually — each one queues the message.

02

It sends from a number they recognise

The same voice-capable number that just called them, not an unknown shortcode.

03

Customer taps one link

Checkout, tracking, or a flash-sale page — no app, no login, no scrolling.

04

Delivery confirms in seconds

Status feeds straight back into the flow, so a follow-up only fires if nothing landed.

Abandoned cart SMS sent mid-call

While the voice agent is still talking to a customer about their abandoned cart, it sends the checkout link by SMS so they can pay before the call ends. The customer never has to go looking for their basket again.

This one behaviour is a big part of why cart recovery converts the way it does.

Voice call · live
00:47 · cart recovery
Here's your checkout, Sarah — pay while we're on the call:
kovax.store/checkout
SMS · delivered just now

SMS automation from the number you call on

The number you buy is voice and SMS capable, so the text arrives from the same number that just called. The customer recognises it instead of seeing an unknown shortcode.

US and India numbers, both able to send MMS with a product image.

Your number
+1 647 856 2470
Voice SMS MMS
The text arrives from the number that just called
US · India

SMS notifications on every order event

Dispatch, out for delivery and delivery-failed messages send automatically as the order moves, which removes the single biggest cause of where-is-my-order calls at the source.

Same event triggers your other channels use, so nothing is set up twice.

Dispatched
Your order #25951 is on its way
Out for delivery
Arriving today before 8 pm
Delivery failed auto SMS
Fires before the customer calls you

SMS marketing for ecommerce campaigns and follow-ups

Run a promotional SMS send for a flash sale or a restock, then let the automated follow-ups do the quiet work: if a call goes unanswered, a short message goes out within minutes while the intent is still fresh.

Short, one link, no scrolling.

Flash sale · 24h
Sending
Tonight only: 20% off restocked bestsellers kvx.to/sale
AUDIENCE 4,218DELIVERED 71%
Follow-up fires 3 min after a missed call
98% open rate
Case Study
"We were paying $4K a month for someone to sit by the phone and take maybe 5 calls a day."

Eeveve Team

Baby & Kids DTC

Read the Eeveve case study

$4K/mo

saved versus a phone rep

5 → 24/7

from calls a day to always-on

Same

number as their calls

Why SMS is the fallback that actually works

Open rate by channel, measured across the same audience.

98%

open rate

90 sec

median time to open

Same

number as your calls

Works with your stack

Shopify Shopify Plus Twilio (US) Tata (India) MMS capable Native to Shopify

SMS Marketing FAQ

What is SMS marketing?
SMS marketing is sending promotional and transactional text messages to customers who opted in. For ecommerce that means flash sales, delivery alerts and cart reminders, delivered straight to the phone with no app needed.
How does SMS marketing work?
You collect consent, build a list, and send either a one-off campaign or an automated message triggered by a store event such as dispatch or an abandoned checkout. Kovax fires them from your own voice-capable number.
How much does SMS marketing cost?
Cost is per message and varies by country. Kovax runs on credits with usage-based pricing, so you pay for what you send rather than a seat licence. See pricing.
Why is SMS marketing so effective?
Texts get opened almost immediately and need no app, login or inbox sorting. That makes SMS the right channel for anything time-sensitive: a checkout link, a delivery update, a sale that ends tonight.
What is omnichannel ecommerce?
Omnichannel ecommerce means reaching a customer across several channels from one system with shared data. At Kovax that is voice, WhatsApp, SMS and email in one flow, where SMS sends only if the call was not answered and stops as soon as the customer replies anywhere.

Reach every customer in under 60 seconds

Send checkout links, delivery alerts, and campaigns from the number your agent calls on.

Install Kovax free on Shopify