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Omni-Channel
LIVE SHOPIFY SEGMENTATION

Ecommerce email marketing
for Shopify

Install free on Shopify See pricing
Drafting "60-day win-back" for Sarah's segment…
Subject
60 days later — time for a refill?
Segmented from live Shopify data · body drafted · you approve
61%
OPENS
$8.4K
RECOVERED
Brief campaign in minutes

Minutes

from brief to campaign

Live

Shopify segmentation

Auto

flows that run themselves

Last

step in the channel chain

How a campaign gets from brief to inbox

The blank page and the stale list are the two things this replaces.

01

Describe the campaign in plain English

"Win-back email for customers who bought the serum 60+ days ago" is enough to start from.

02

AI drafts subject lines and body copy

Built around the product and the audience, so a send goes out in minutes, not a week.

03

Segment builds itself from live Shopify data

Who bought what, cart value, days since last order — counted fresh at send time.

04

It sends, or waits its turn in a flow

As a one-off campaign, or as the last step after a call, WhatsApp and SMS all go unanswered.

Shopify email marketing, drafted by AI

Describe the campaign and the AI produces subject lines and body copy built around the product and the audience, so a send goes out in minutes instead of sitting in a drafts folder for a week.

You edit and approve. It just removes the blank page.

"Win-back email for customers who bought the serum 60+ days ago"
Subject A
Your skin misses the serum, Sarah
Subject B selected
60 days later — time for a refill?
Body drafted · product + audience aware · you edit and approve
Brief campaign in minutes

Customer segmentation from live store data

Audiences come from live Shopify data: what someone bought, what they abandoned, how much they spend, how long since they ordered. The list is current at send time rather than an export from last month.

That is why a win-back email can reference the exact item somebody left behind.

Bought: Serum Cart value > $150 Last order 60+ days + filter
1,847
customers match · counted at send time
Live Shopify data

Email automation flows that run themselves

Set the trigger and the sequence runs on its own: welcome, post-purchase, replenishment reminder, win-back. Each one fires off a real store event rather than a calendar date.

Timing, spacing and stop rules are yours to set.

Order delivered trigger
Thank-you email+1 day
Review request+7 days
Replenishment reminder+45 days
⏸ Stops if the customer orders

Abandoned cart email for Shopify as the final step

Inside a Kovax flow, email is usually the last attempt. If the call went to voicemail, the WhatsApp went unread and the SMS got no tap, the abandoned cart email still lands with the full detail and a link back to the checkout.

It stops sending the moment the customer responds on any channel.

Missed
Unread
No tap
Email lands
Still thinking it over, Sarah?
Your cart is saved — full details inside, checkout one click away.
Return to checkout

Campaign analytics on every send

Every campaign and flow reports on its own, so you can see which send earned the order and which channel it followed. Attribution sits next to the cost of the attempt.

That is how you learn that a call recovers the cart and the email just closes the paperwork, instead of guessing.

Win-back · JuneAFTER VOICE + SMS
61%
OPENS
24%
CLICKS
$8.4K
RECOVERED
Attribution sits next to the channel that preceded it
Case Study
"80% of our 'where is my order' tickets are resolved instantly now."

David L.

Operations, Aura Essentials

See the Support and Tracking agent

80%

WISMO tickets auto-resolved

Instant

resolution, no support queue

$8.4K

recovered in one flow, June

How a win-back sequence performs

Three emails, same segment, opens and clicks trailing off exactly where you'd expect.

61%

average open rate

$8.4K

recovered in June, one flow

Auto

flows that run without you

Works with your stack

Shopify Shopify Plus Kovax workflow builder Native to Shopify — no middleware

Email Campaigns FAQ

What is email marketing automation?
Email marketing automation sends emails off triggers instead of manual sends. A store event such as an abandoned checkout or a delivered order starts a sequence, and each email goes out on its own timing without anyone pressing send.
How does email marketing automation work?
You pick a trigger, define the audience, and set the sequence and timing. The system watches your store for that event, checks the customer against the segment, and sends the next email until the customer converts or the flow ends.
How is AI email marketing different from normal email marketing?
The AI drafts the copy and builds segments from live store data, so work that used to take a marketer a day takes minutes. The sending logic is the same, the setup time is what changes.
Why use more than one channel to reach a customer?
Because no single channel reaches everyone. Some people never open email, others ignore unknown numbers. Running voice, WhatsApp, SMS and email in order catches the customers each individual channel misses.
Will AI change email marketing automation?
It already has on the production side, drafting copy and choosing segments. What has not changed is that the message still has to be relevant, which is why the copy is generated from your own product and customer data rather than a generic template.

Let AI draft your next campaign

Segment from live Shopify data and run flows that catch what other channels miss.

Install Kovax free on Shopify