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Omni-Channel
META-APPROVED TEMPLATES

WhatsApp marketing
for Shopify

Install free on Shopify See pricing
Meta-approved template Multi-WABA
Hi Sarah — you left the Plated Intense Serum — $212 total.
Yes, confirm my order
Replies land in a shared inbox

Approved

templates ready to send

Live

Shopify data in every message

2-way

replies in a shared inbox

20+

languages

How a WhatsApp send actually runs

Same shared inbox, same Shopify order, from the first template to the last reply.

01

A store event picks the template

Abandoned cart, COD order, dispatch — each one maps to a Meta-approved template that's already cleared review.

02

Live Shopify fields fill it in

Name, cart total, tracking link — pulled from the order at send time, never a blank placeholder.

03

Customer taps, doesn't type

Quick-reply and link buttons confirm a COD order or reopen checkout in one tap.

04

Replies land in a shared inbox

Your team works the conversation together, across as many WhatsApp Business accounts as you run.

WhatsApp templates, already approved

A library of Meta-approved marketing and utility templates ships with the app: abandoned cart reminder with a discount, COD confirmation, order dispatched with tracking. You pick one and send instead of writing a template and waiting on review.

When you do need something custom, draft it, submit it to Meta and track approval status from the dashboard.

Abandoned cart + 10% off
Marketing
Approved
COD confirmation
Utility
Approved
Dispatched + tracking
Utility
In review
+ Submit a custom template to Meta

WhatsApp automation tied to live Shopify orders

Templates map to real Shopify fields, so a message carries the customer name, the item they left, the cart total and a working tracking link. Nothing is typed by hand and nothing goes out with a blank placeholder.

Powers the WhatsApp step of cart recovery and dispatch updates for order tracking.

{ first_name } { cart_item } { cart_total }
Hi Sarah — you left the Plated Intense Serum in your cart — $212 total with your code.
Reopen my checkout
Filled from the live Shopify order — no blank placeholders

WhatsApp broadcast with buttons that act

Broadcast to a segment with quick-reply buttons, link buttons and an image header for the product. A customer confirms a COD order or reopens their checkout in one tap, without typing anything.

Fewer replies to read, more actions completed.

(plated)
Restock is live Your serum is back — 20% off for 24 hours.
Reopen checkout
Confirm my COD order
One tap, no typing

One marketing automation workflow, four channels

WhatsApp is rarely the only step. In a Kovax flow the agent calls first, sends the WhatsApp if the call is not answered, then moves to SMS and email, stopping the moment the customer responds anywhere.

You build the flow once on a node canvas, and every channel reads from the same Shopify order.

Voice call first
WhatsApp if missed
SMS, then email
Stops on any reply

A shared inbox for every reply

When customers reply, the conversation lands in a shared inbox your team works together, with more than one WhatsApp Business account supported if you run several brands or regions.

Broadcast is one direction. This is what makes it a conversation.

Team inbox Brand ABrand B
SK
Sarah K.
Yes, confirm my order please
Priya
DL
David L.
Where is my order #25951?
AI replied
MR
Maria R.
Is this suitable for sensitive skin?
You
Case Study
"COD verification used to take hours every morning. RTOs are down drastically."

Sarah K.

Founder, Urban Wear

See the COD confirmation agent

↓ RTO

same-day COD confirmations

Hrs → Min

verification time

1-tap

customer confirms the order

Most replies come back fast

Read-rate by time since send, across live Kovax WhatsApp sends.

92%

read within 30 minutes

1-tap

order confirms, no typing

Multi-WABA

accounts supported

Works with your stack

Shopify Shopify Plus WhatsApp Business API Multi-WABA Shiprocket Razorpay GoKwik Native to Shopify

WhatsApp Marketing FAQ

What is WhatsApp marketing?
WhatsApp marketing is sending promotional and transactional messages to customers through the WhatsApp Business API. For a store that means cart reminders, order updates and broadcasts, sent with templates Meta has approved rather than from a personal account.
How do you use WhatsApp for marketing on Shopify?
Connect a WhatsApp Business account, pick an approved template, and map it to Shopify fields such as customer name, cart total or tracking link. Kovax sends it automatically when the matching store event happens, and replies come back to a shared inbox.
Do I need the WhatsApp Business API?
Yes for automated sending at any scale. The regular WhatsApp Business app cannot send templated broadcasts tied to your store data. Kovax connects to the API for you and manages the template approvals.
How does omnichannel customer service work?
A customer contacts you however they like and gets answered there, using live Shopify data. Because history is shared across voice, WhatsApp, SMS and email, someone who called yesterday does not repeat themselves when they message today.
Can customers reply to the messages?
Yes. Replies open a two-way conversation in a shared inbox, and quick-reply buttons let customers confirm an order or reopen a checkout without typing.

Start messaging customers on WhatsApp

Send broadcasts, recover carts, and push order updates with Meta-approved templates.

Install Kovax free on Shopify